Post by account_disabled on Mar 7, 2024 4:34:14 GMT -5
Lead generation, Facebook: does this combination also work when talking about B2B? We often tend to think of the most famous social network in the world as a marketing platform that can only be exploited in the consumer sector. But 2.7 billion users , who on average spend two and a half hours a day on social media, are a truly difficult audience to ignore. Intercepting the right people is possible thanks to the advertising tools made available by the platform. Getting their interest to turn them into leads is up to the marketer's skill: let's see how to do lead generation on Facebook effectively. Facebook lead generation: characteristics and difficulties of the platform Linkedin is the virtual place where people talk about business and meet other professionals, Google is where they look for information. Facebook, however, remains the social network where people go to have fun . This doesn't mean, however, that it is populated by people who don't know exactly how to spend their time.
Indeed, statistics show that it is precisely those who hold positions Germany Phone Number of responsibility in the company who spend the most time on the platform , up to 76% more than the average user. The problem is, if they're on Facebook, they're probably looking for a little distraction from work. An advert that is too direct, which perhaps aims to take the user to an external landing page to evaluate the characteristics of an offer, easily risks being ignored. Lead generation Facebook, the social tool: Lead Ads This is why there are Lead Ads on Mark Zuckerberg's social network . They are the official tool for Facebook lead generation : adverts that appear within the feed of the selected audience and allow you to collect data from interested parties simply and quickly, directly within the platform.
Friction for users is reduced to a minimum: there are no loading times to access an external site, you just need to fill in a few fields and then continue browsing the social network. What sparks the interest of a B2B audience? But what type of advert works to capture the attention of a business audience? The advice is not to propose anything too demanding immediately, to prevent the user, who is looking for a bit of distraction at that moment, from deciding to move on. Here are some ideas for an ad: Subscription to the newsletter : in this case the user will only be asked for an email; Registration for a webinar : the user leaves his data to register for a meeting that interests him; Lead magnet : the user fills out the form to receive valuable content, a white paper, a guide, an infographic, which they will be free to consult at another time. Facebook lead generation: finding your audience On Facebook there is no shortage of possibilities to target the audience of your adverts in an extremely precise way.
Indeed, statistics show that it is precisely those who hold positions Germany Phone Number of responsibility in the company who spend the most time on the platform , up to 76% more than the average user. The problem is, if they're on Facebook, they're probably looking for a little distraction from work. An advert that is too direct, which perhaps aims to take the user to an external landing page to evaluate the characteristics of an offer, easily risks being ignored. Lead generation Facebook, the social tool: Lead Ads This is why there are Lead Ads on Mark Zuckerberg's social network . They are the official tool for Facebook lead generation : adverts that appear within the feed of the selected audience and allow you to collect data from interested parties simply and quickly, directly within the platform.
Friction for users is reduced to a minimum: there are no loading times to access an external site, you just need to fill in a few fields and then continue browsing the social network. What sparks the interest of a B2B audience? But what type of advert works to capture the attention of a business audience? The advice is not to propose anything too demanding immediately, to prevent the user, who is looking for a bit of distraction at that moment, from deciding to move on. Here are some ideas for an ad: Subscription to the newsletter : in this case the user will only be asked for an email; Registration for a webinar : the user leaves his data to register for a meeting that interests him; Lead magnet : the user fills out the form to receive valuable content, a white paper, a guide, an infographic, which they will be free to consult at another time. Facebook lead generation: finding your audience On Facebook there is no shortage of possibilities to target the audience of your adverts in an extremely precise way.